Interview: How Marriott Will Position Its 30 Hotel Brands
Photo Credit: Now that Marriott has acquired Starwood officially, it's Tina Edmundson's job as chief global brand officer to differentiate each of the company's 30 hospitality brands. Marriott
Skift Take
We're still sticking with our takes on which Marriott and Starwood brands will ultimately stay and which ones will ultimately go, but if you want to know what Marriott has in store for all 30 brands, as well as some other still-under-wraps initiatives it plans to launch, read on.
When Marriott’s acquisition of Starwood officially closed last month, making it the world’s largest hotel company by number of rooms, Marriott inherited 11 hotel brands to add to its portfolio of 19, for a grand total of 30 brands.
That’s a lot of hotel brands for one company but, even so, Marriott CEO Arne Sorenson has been adamant in saying that all 30 will be sticking around, at least for the foreseeable future.
So now comes the hard part: Just what is Marriott planning to do to make sure each one of those 30 brands is distinct enough from one another, and all the other hotel brands out there?
Skift interviewed Tina Edmundson, chief global brand officer for Marriott International at the company’s grand opening of the M Beta Hotel in Charlotte, N.C., to ask her just that.
Edmundson’s branding and hospitality experience puts her in a uniquely qualified position to oversee this personally. She worked at Starwood Hotels & Resorts for 18 years, and then joined
