Articles tagged “joon”

Joon attracted derision when it was first launched, with many people wondering whether an airline targeting younger, cooler travelers would really work. We now have an answer.

Air France-KLM is being much more cautious than its rivals on the subject of low-cost long-haul. Joon isn't the long-term answer and Air France-Klm needs to come up with something better if it is going to compete against Norwegian and others.

You may have seen Air France's new airline designed for millennials. But that's mostly a creation of marketers. Let's be honest. This is a lower-cost airline that needs to attract passengers of all ages if it's going to be successful.

Air France might need a low-cost airline. That part makes sense. But why is it trying so hard to attract millennials? Just offer cheap fares and reasonable service, and young people will fly your airline.