Cities as Innovation and Creativity Accelerators — Meetings Innovation Report
Skift Take
To really appeal to meeting and event organizers, destinations need to rely on more than just their conventional group travel offerings. They need to position themselves as destinations where creativity and innovation truly thrive.
Something that's always struck me as a bit odd in my years of reporting on the meetings and events industry was the fact that I felt like many cities weren't always promoting themselves in the right way to event planners.
Don't get me wrong: I'm not saying that cities do a bad job of promoting themselves to event organizers. But I always had this feeling that there was a bit of a disconnect, that the promotion was more about working toward a transaction instead of making a real connection between the city and the groups they were trying to bring to their towns.
Today, I think many more cities are realizing that
