Tourism Leaders Plot Strategy in an Age of Permanxiety
Photo Credit: Tourism leaders spoke in a superpanel at Skift Global Forum New York on Tuesday at Jazz at Lincoln Center's Frederick P. Rose Hall in the Time Warner Center. Skift
Skift Take
Tourism leaders across continents are recognizing the challenge of marketing travel in this new age of Permanxiety. Destination marketers ought to share best practices with each other on how to adapt.
Several tourism ministers and destination marketing organizations said they have to strike a balance between being honest about things that cause anxiety among travelers and being positive about their destinations' best aspects.
Permanxiety is a factor affecting many destinations worldwide. A cascade of deadly terror attacks in the world's most-visited cities has put the topic into sharp relief. But uncertainty pervades many aspects of travel in other ways that are less glaring yet still problematic -- ranging from travel bans to health scares to over-crowding at popular locales.
Chatting on-stage at Skift Global Forum in New York on Tuesday, a few tourism leaders said that
