Articles tagged “permanxiety”

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

While the larger world is asking questions and turning on Silicon Valley, and the tools and culture it spawned, it is time for everyone — including us in travel — to pause to account for the society we are creating. The tech and social media backlash happening right now is a test for us in travel, as well.

Professionalizing the homesharing experience is helping to alleviate travelers’ concerns and anxieties about staying in a stranger’s house. But there's always room for improvement.

Travel warnings and alerts are important to many travelers, and any country that cares about tourism tries to avoid getting on such a list. But the U.S. State Department's list is often selective and political, and isn't an exhaustive list of places where travelers could face danger.