Skift Take
Hurricane Irma is a monster storm the likes of which the Caribbean and United States haven't seen in a while. While tourism usually rebounds after major storms, we haven't seen an active Atlantic hurricane season like this for nearly a decade and many travel brands will need to think long-term to recover.
Hurricane Irma left a wake of destruction behind in the Caribbean while those in the path — Cuba, cruise ships, the entire state of Florida, and swaths of the Southeast United States — prepared for a hit.
Residents and tourists in Florida continued to flee north on Friday in an exodus that started days earlier; state officials said 5.6 million had been asked to evacuate, according to news reports. With the storm's estimated point of landfall still unknown, all of Florida remained in the track.
Cruise lines canceled sailings, altered itineraries to visit Cozumel instead of Key West, and sent ships packed with evacuees and employees out to safety at sea. Several popular port destinations including St. Martin and St. Thomas suffered extensive damage that will likely keep cruise traffic away as they recover.
On Friday, some of Florida's biggest tourist draws — Walt Disney World Resort, Universal Orlando Resort, and SeaWorld Orlando — announced their theme parks would clo