Articles tagged “hurricane irma”

Caribbean destinations have to walk a thin line in the coming months by communicating that hotels and resorts are prepared for possible monster hurricanes while not mentioning the "H" word too much to scare off would-be visitors.

JetBlue has been good to Puerto Rico, but the airline has no choice. The island has been devastated by Hurricane Maria, and tourists won't be able to return soon. JetBlue needs to move some flights to other popular tourist destinations.

Florida's tourism industry was already having a turbulent year before one of the most active and destructive Atlantic hurricane seasons in years began playing out. Getting travelers to come back will require unified marketing efforts — and that's currently in jeopardy.

Airlines might have some trouble in the Caribbean longer term, but Florida should bounce back relatively quickly. That's good news for American and other U.S. airlines.

Hurricane Irma is a monster storm the likes of which the Caribbean and United States haven't seen in a while. While tourism usually rebounds after major storms, we haven't seen an active Atlantic hurricane season like this for nearly a decade and many travel brands will need to think long-term to recover.