Priceline Group Facing Tough Calls on China Expansion
Skift Take
Priceline Group's CEO Glenn Fogel has repeated his view that Asia is the company's most important market. We don't think he'll try to acquire Ctrip. But additional moves are possible.
Think of it as the China conundrum. Like many Western companies before it, the Priceline Group, according to chief executive Glenn Fogel, is reviewing its options on how to further invest in China and Asia more broadly.
Speaking during the company’s second quarter earnings call Tuesday, company officials noted that Asia-Pacific represents one of Priceline's greatest opportunities but also one of its biggest challenges.
"China is by far the most important region for us to continue to develop our business there because that's where the greatest growth is going to be," Fogel said.
"We're always concentrating on our inbound because we have so many customers around the world who are going to China. So we have a little bit of advantage in that one."
On inbound to China, Priceline's largest brand, Booking.com, does
