Skift Take
A data dive into the habits of U.S. high-income travelers. What do they value and what expectations do they have from their travels?
Today we are publishing the full results from our 2017 U.S. High-Income Traveler Survey. Travel demand is booming and with the global economy on an upswing, travel brands are looking to build relationships with consumers that can afford a bit more when it comes to transport, accommodations, in-destination activities and other travel products and services.
To address this segment, Skift Research designed and fielded a comprehensive 50-question survey aimed at the top 20% of income earners in the United States. With more than 1,300 responses, we segment and cross-tabulate results to identify travel trends based on income, education, accommodations preferences, .
This comprehensive data series rolls up the data costs and the value-added insight from our seasoned bench of analysts.
The majority of U.S. high-income travelers rarely or never used traditional travel agents to book their travels.
Price was not the only reason for choosing an Airbnb listing over a hotel room.
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