Skift Take

In-flight safety videos are fascinating in that they all must stick to the same script. What airlines decide to do with this locked-in time is always an extension of their brand.

Safety videos as interesting entertainment peaked in 2014 with a series of original six-minute shorts by Air New Zealand that employed television personalities, swimsuit models, sports teams, and more.

A series of uninspired videos by U.S. carriers including Delta Air Lines appeared to put a nail in the coffin. The last decent one was courtesy of Qantas, released a year and a half ago.

But Tuesday British Airways released its latest safety video, in conjunction with Comic Relief, and it will likely draw passengers’ interest simply for the British film talent it pulled in: Chiwetel Ejiofor, Thandie Newton, Ian McKellen, Rowan Atkinson, Jim Broadbent, and more.

For frequent flyers, safety videos are destined to be a distraction. But for infrequent flyers who may not know an armrest from a floatation device, getting their interest for a few basics can be a challenge. Putting recognizable faces on the screen should help.

The full video is below.


Jet Stream Newsletter

Airline news moves fast. Don’t miss a beat with our weekly airline newsletter. Landing in your inbox every Saturday.

Have a confidential tip for Skift? Get in touch

Tags: british airways, movies, safety video

Photo credit: The actress Thandie Newton is in a new in-flight safety video from British Airways. British Airways

Up Next

Loading next stories