Articles tagged “safety video”

British Airways Turns to A-List Actors for New Safety Video

British Airways Turns to A-List Actors for New Safety Video

Jason Clampet, Skift

In-flight safety videos are fascinating in that they all must stick to the same script. What airlines decide to do with this locked-in time is always an extension of their brand.

1 year ago

Delta Mashes Together 19 Internet Memes in One Safety Video

Delta Mashes Together 19 Internet Memes in One Safety Video

Samantha Shankman, Skift

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.

4 years ago

The World’s Best Surfers Want to Teach You About Airline Safety

The World’s Best Surfers Want to Teach You About Airline Safety

Samantha Shankman, Skift

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

4 years ago