Carnival Is Upping Its Ad Spending to Drive More Cruise Bookings
Photo Caption: Carnival Corp. plans to increase its spending on advertising and marketing this year, including on some of its original programs. Shown here is a scene from "Ocean Treks with Jeff Corwin." Carnival Corp.
Skift Take
Carnival Corp. said its cruise lines have made a case for additional advertising and marketing dollars to generate more bookings — and the parent company is listening. Now we wait to find out how that money gets spent and what kind of results they will see.
Consumers in the United States and Europe should expect to see more messaging from Carnival Corp. this year.
Executives revealed in an earnings call in late June that Carnival, the world's largest cruise operator, plans to increase its spending on advertising and marketing during the fourth fiscal quarter, which ends Nov. 30.
"We have increased our full year cost guidance slightly to reflect additional investments to be made later this year as our brands have identified further revenue-generating opportunities," CEO Arnold Donald told analysts. "As we h
