Skift Take

Paying employees more, apologizing for a poor product: This is the season for resetting passenger expectations at airlines.

What to Know Now

We are impressed that we just made it through a weekend without some social media-fueled airline outrage. From dragged passengers to weaponized strollers to dead giant rabbits, it’s been an interesting few weeks.

But last week ended on two notes that, while they may have been informed by the outrages, weren’t about PR-friendly responses to problems. The first was American Airlines’ move to give some of its employees raises outside of the normal labor negotiation period. CEO Doug Parker told investors and analysts that the move “might surprise and even dismay some of you because it adds costs to our airline,” but employees, and the passengers who will encounter much better compensated employees, will be happy.

Over at Spirit, CEO Bob Fornaro admitted that his airline has long been synonymous with both cheap airfares and a totally crap passenger experience. He promised on his company’s first quarter earnings call that “friendly service” is coming soon.

We’ll believe it when we see it. Actually, someone will have to tell us about it because we try to avoid Spirit at all costs.

Social Quote of the Day

15-hour flight. No recline & next to the toilet. Booked months ago. For this, we pay our corporate travel agent a $75 booking fee.

@mccoubr | Canuck geek dad. Public intellectual/idiot. Freelance h0t taeks CAD5 /column-inch


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Photo credit: Interior of a Spirit Airlines plane. The airline's CEO recently stated that the carrier had room to improve. Spirit Airlines

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