Articles tagged “crowne plaza”

Holiday Inn’s New Look Was Designed for the Millennial Mindset

Holiday Inn’s New Look Was Designed for the Millennial Mindset

Deanna Ting, Skift

Has "Millennial mindset" just become a euphemism for "smart" and "decent" these days? Either way, it's welcome, especially when it comes to hotel design.

2 years ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Deanna Ting, Skift

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

3 years ago

IHG Is Spending $200 Million to Reinvent Crowne Plaza in the Americas

IHG Is Spending $200 Million to Reinvent Crowne Plaza in the Americas

Deanna Ting, Skift

Meeting the needs of today's modern business traveler is something a lot of brands are attempting to do these days, some more successfully than others. While some of Crowne Plaza's ideas might not be overtly groundbreaking, this reinvestment in the brand is vital to its future success if it wants to compete against the other big brands vying for road warriors' loyalty.

3 years ago