Articles tagged “tha2017”

It's not a tsunami, but it's been clear for some time that the tides are turning: Skift's data show 23 percent of U.S. consumers who booked a hotel in the past year used a smartphone to do so. The waters – or mobile hotel bookings – will only keep rising.

Many airlines have rewritten loyalty rules in recent years to make their programs more profitable and reward the most lucrative travelers. But our data show many U.S. travelers don't want to play by those rules and aren't loyal to any airline.

Skift's data show many U.S. adults weren't planning an international trip this year even with a stronger dollar, but for those who were a more favorable exchange rate largely wasn't a make-it-or-break-it factor in the decision process.

Unless there's a flood of last-minute vacation planners who will book trips in the coming days, weeks or months, many U.S. travelers are saying that they're hunkering down for another summer of little to no time away from the office.

Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

Compared to previous years we've done this survey, there's been an improvement. But really: a third of Americans say they didn't get a break in 2016, and that's not good.