Adding Up Facebook’s Competitive Advantages in Travel
Photo Credit: A mobile retargeting ad for Marriott International on Facebook. Retargeting is a crucial part of advertising on the Facebook platform. Facebook
Skift Take
Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Retargeting is perhaps the most important part of the advertising puzzle for the Facebook platform. For instance, if a person is searching for flights to London on April 3 to attend the Skift Forum Europe, but does not book anything, hotels can still advertise to that person when they open up the Facebook app or use the website version. The attractiveness here is three-fold for the hotel.
First, a hotel can target an ad at s
