Skift Take

Advancements in guest intelligence technology provide hospitality professionals with the ability to harvest the full potential of customer data. By creating personalized guest experiences, brands can differentiate their offerings and bolster guest loyalty. Download this report to learn more!

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Collecting and leveraging guest data is an essential component to gaining a 360-degree understanding of hotel guests and their behavior. Advancements in guest intelligence technology provide hospitality professionals with ample opportunity to collect and leverage data throughout the guest journey in order to fine-hone their marketing campaigns and in-stay offers and ultimately drive guest loyalty.

In this report you’ll learn:

  • How hospitality professionals are collecting data across channels and touchpoints.
  • How to leverage data to customize guests’ experiences from the pre-booking phase all the way to post-stay follow-up.
  • How advances in guest intelligence will impact guest loyalty in years to come

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Tags: amadeus, guest data, guest experience, insights deck

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