Black Travel Marketing Gets Political

Sarah Enelow

February 11th, 2017 at 9:00 AM EST

Photo Credit: A still from Travel Noire's recent short film 1944, featuring footage from TN Experiences trips. Travel Noire

Skift Take

Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.

Travel Noire, a tour operator and publication targeting black travelers, released a short film last week that takes their digital marketing to a new level. The five-minute video titled 1944 features a fictional letter — inspired by what a Tuskegee Airman could have said to his young child — read aloud over footage from various TN Experiences trips. The letter remarks on the difficulty of becoming one of the Tuskegee Airmen, the first black military aviators in the U.S., during the segregated Jim Crow era. 1944 draws a corre

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