Articles tagged “black travel movement”

Tourism

Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

It’s long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It's time to go beyond mere representation and focus on holistic change from the inside out.

Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

Tourism

Provocative ‘Go Back to Africa’ Travel Campaign Sees Early Success in Ghana

Much of the black travel movement is concerned with destinations that see few black visitors. Now one of the movement’s key companies is focusing on a decidedly black space: the African continent.

Provocative ‘Go Back to Africa’ Travel Campaign Sees Early Success in Ghana

Tourism

Are Cultural Tours Built on Exploitation?

Cultural tours to communities of color involve many parties: travel advisors, tour operators, service providers, travelers themselves, and more. So who's responsible for making sure that a trip to an indigenous community or a historically black neighborhood is carried out ethically?

Are Cultural Tours Built on Exploitation?

Tourism

U.S. Attractions Fail to Satisfy Minority Visitors

U.S. attractions could do a much better job of serving travelers of color. It's not just a matter of marketing and content curation but hiring practices as well.

U.S. Attractions Fail to Satisfy Minority Visitors

Media and PR

Smithsonian Explores History of Black Leisure Travel With New Documentary

The Green Book helped black Americans move about safely during segregation, but it also sparked the growth of black leisure travel and fueled entrepreneurship in the community for years to come.

Smithsonian Explores History of Black Leisure Travel With New Documentary

Tourism

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia's long-running video series featuring a member of The Roots.

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Online Travel

Black Travel Founders Wary of Investment If It Means Loss of Control

Venture capital has definite appeal for founders looking to scale faster, but some black travel entrepreneurs would rather avoid that discriminatory world.

Black Travel Founders Wary of Investment If It Means Loss of Control

Tourism

Lynching Memorial Draws Tourists to a New Kind of Deep South

In Montgomery, Alabama, the tourism board and a new memorial to victims of lynching are building off each other's visibility, drawing visitors into a revitalized area of the Deep South they may not recognize.

Lynching Memorial Draws Tourists to a New Kind of Deep South

Tourism

New Orleans Still Seeing Boost to Women’s Group Travel From Girls Trip Film

Many women who saw Girls Trip were inspired by seeing representation of the black travel movement on the big screen. Combine that with the buzz of the longstanding Essence Festival and women’s group travel to New Orleans is up.

New Orleans Still Seeing Boost to Women’s Group Travel From Girls Trip Film

Tourism

More Black Travelers Hit the Great Outdoors as Camping Activity Jumps

Black outdoor enthusiasts are camping, hiking, rock climbing, and RVing in greater numbers. But it’s not because white America, which dominates the sector, reached out. Black America made it happen.

More Black Travelers Hit the Great Outdoors as Camping Activity Jumps