2016 Archives

Sometimes travelers and brands can find solutions to their problems in the same places.

What does today's top-notch marketing organization need? A blend of hundreds or thousands of data geeks coupled with legions of creative types who aren't afraid to make big bets. Campaigns need to blend global learnings and local insights. For Booking.com, having the clout to work closely with Google product managers to drive product changes doesn't hurt either.

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Services that automate smarter buying decisions in corporate travel are part of a wave of transformative change that will cause the corporate travel ecosystem to evolve.

The process of privatization in aviation, including that of airport infrastructure, has been a difficult one over the past two decades, but as it continues it promises to bring greater efficiencies and competitive advantages.

Uber's integration into the habits of business travelers continues to move forward.

Doug Parker wishes it was 2013 again — but with 2016's fuel prices.

Expedia's moves to lower commissions, tack on a tactical bidding program for hotel displays, and make itself friendlier to hotels and consumers by offering a pay-at-the-hotel option are all designed to ramp up Expedia's business and to make Booking.com's so-called "competitive moat" a little less imposing.

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

The race to build up Business class has pushed both the back and the front of the aircraft in new directions. We expect to see dramatic changes to both ends of the aircraft soon. Some nicer than others.