Skift CMO Interviews: Booking.com CMO on the Right Mix Online and Offline, Global and Local
Photo Credit: Booking.com CMO Pepijn Rijvers likens challenges in travel marketing these days to the adaptions that marketers had to master decades ago when radio emerged as an effective marketing vehicle. Booking.com
Skift Take
What does today's top-notch marketing organization need? A blend of hundreds or thousands of data geeks coupled with legions of creative types who aren't afraid to make big bets. Campaigns need to blend global learnings and local insights. For Booking.com, having the clout to work closely with Google product managers to drive product changes doesn't hurt either.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the second interview in the series.
Pepijn Rijvers, who's been Booking.com's chief marketing officer for nearly a year, has a marketing budget at his disposal that is the envy of just about every other online travel brand on the planet except one.
Expedia actua
