By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.
A combination of Hollywood branding at home and early adopter advocacy in China have resulted in double digit growth in visitation for the last five consecutive years.
Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.
As Singapore Airlines celebrates getting one step closer to reentering the U.S. market with nonstop flights it isn't forgetting the markets that already demonstrate solid growth and demand. The Singapore Airlines Group is trying to appeal to every kind of flyer in Asia and it's betting on success in that region before expanding to the U.S. and elsewhere.