Expedia seems to be on a sensible course in 2016 as it seeks to make good on its 2015 buying binge. Acquisitions are the sexy part; now Expedia has to make the marriages work behind closed doors.
While the presence of big name headliners and breakout technologies drive a lot of exposure around SXSW, it's still the face time among speakers, exhibitors, and attendees from different industries that drives the event's success.
Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.
Two ships that can hold a total of 64 passengers will make up a tiny sliver of Celebrity's capacity in the carefully controlled Galapagos Islands, but the cruise line is eager to offer a wider variety of vacation options there.
Three of the named entities involved in the takeover bid for Starwood don't have much experience in the hotel business, but that won't keep them from buying Starwood.
Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.