daily_travel_startupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Priceline Group’s attempt to build an effective home rental product is proving a challenge: Priceline Group CEO Talks Direct Booking, HomeAway and Unicorns

>>We’re surprised that U.S. hotel chains did not have a stronger global showing: The Top 10 Room Booking Sites in the U.S., UK and India for February 2016

>>Don’t be paranoid: Google’s New Mobile Tool Lets You Compare Destinations by Price

>>Services that automate smarter buying decisions in corporate travel are part of a wave of transformative change: Yapta CEO on the Innovation That’s Creeping Into Corporate Travel

>>You might call it the Booking.com-ization of Expedia: Expedia Is Trying to Become More Like Booking.com in Key Areas

>>If hotels really want to know what guests think of their hotel, looking at the ratings isn’t enough: Report: What Online Hotel Ratings and Reviews Aren’t Telling Consumers

Photo Credit: Trivago's aggressive advertising in multiple international markets give it a global edge where others fall short. YouTube