First Free Story (1 of 3)

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weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>>More marketers need to get smarter about how to reach them using services like WeChat: Reaching China’s Discerning Travelers and More Digital Marketing News This Week

>>The latest Skift podcast episode looks at why so many Americans aren’t taking their vacations: Skift Podcast: U.S. Workers and Their No-Vacation Nation

>>Tourism boards are aggressively trying to expand their online reach beyond their websites: TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

Photo Credit: Sample of TripAdvisor destination content page showing new categories for Articles, Collections, and Events content, where tourism boards can post more timely and comprehensive editorial. TripAdvisor