2016 Will Be the Year of Experimental Airfare Pricing

New types of airfares and bundle options will be reaching the market in 2016, in what may prove to be a groudbreaking year for experimental pricing. The experimentation is driven by a new approach to revenue management across the travel experience, honed by years of optimization and austerity in the airline industry over the course of the great recession. That period brought new developments in ancillary fees such as checked bags and seat selection. Now in 2016, even though the economy is recovering and the era of stinginess should be over, airlines are continuing the trend and looking for even further ways to capitalize their products. Leading this effort is the visionary or villainous team at Delta Air Lines, depending on whether viewed from the investor or consumer perspective. With the launch of its Basic E