Google Thinks Smartphone Users Want Travel Discounts and Destination Advice
Skift Take
Smartphone users of travel apps don't have many apps downloaded at a time, but are willing to try an app based on recommendations from family and friends.
There are countless mobile apps available for travel discovery, buying, and in-destination advice.
But what travel content do mobile users actually want apps to provide, and what features are most likely to keep mobile users returning to a particular app once its downloaded?
In October, Google polled 500 smartphone owners aged 18-64 on their digital travel habits, and came away with a few interesting conclusions. Just over half of those polled said they use their device for travel-related activities, and 7
