Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?
Giant legacy companies the size of Air France-KLM have trouble innovating regardless of the industry. We can give it some credit for trying, but it's not clear the strategies outlined this week will markedly change the company's fortunes.
SkiftEDU is adding another resource for the smarter travel marketer: Premium Webinars. Learn how to take your email marketing to the next level in our first live webinar on Nov 22.