Skift Take

These are the aviation trends we were talking about this week.

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top aviation trends.

For all of our trends roundups, go here.

>>American’s premium economy cabin becomes official on April 2, though its incorporation is raising as many questions as it is answers: American Airlines to Officially Launch Premium Economy Cabin April 2

>>Expect airlines to try to raise ticket prices and earn more from ancillary fees. Investors are demanding it: Here’s Why Many Airlines Feel They Need to Raise Fares

>>Lufthansa Group is about a decade late in realizing the European low cost carriers are a massive threat: Lufthansa Group Thinks It Has an Answer to Ryanair’s New German Incursion

>>Since Virgin America is now in limbo, waiting to see if it can close its merger with Alaska Airlines, it’s not clear how much the unit revenue decrease matters: Virgin America Gives Few Details About Merger Status in Latest Disclosures

>>Delta just went public with the design of its premium economy product, which isn’t too dissimilar from competitors’ features. Expect to see Delta’s in service in late 2017 with the A350: Delta Unveils Premium Economy Design and Launch Plans

>>Since 2009, Air Canada has reinvented itself, taking delivery of new Boeing 787s, improving passenger cabins, and adding international routes to Europe, Asia and the Middle East: Video: Air Canada’s President Reveals His Airline’s Global Ambitions

>>Giant legacy companies the size of Air France-KLM have trouble innovating regardless of the industry: Air France-KLM’s New Strategic Plan, Explained


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Tags: Travel Trends, trends roundups

Photo credit: Delta will begin its entry into the premium economy market in late 2017. Delta Air Lines / Delta Air Lines

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