Skift Research’s New Decision Briefs: Insights + Intelligence
Data only gets you so far — the intelligence and decision layer is becoming more important than ever.
News
Skift Meetings
Life Science Connect Expands Events Business With Biopharma Acquisition
A three-year-old events startup just found a buyer — and the speed of that exit says something about how quickly niche professional communities have become acquisition targets.
Skift Meetings
U.S. News & World Report’s Inaugural Meeting Destination Rankings: Here’s How Cities Stacked Up
U.S. News & World Report has taken a stab at rating meeting facilities — and landed a few surprises.
Amadeus Has an Answer for AI’s Infinite Search Problem
If airlines can't be seen by the machines, someone has to translate for them. Amadeus would very much like to be that someone.
Marriott to Enter Branded Apartment Rentals: W Hotels Comes First in 2027
The hotel company's first branded apartment rentals, opening in Cleveland in 2027, will mark a new turn for a real-estate business that has become central to its luxury strategy.
AlUla Is Tripling Its Hotel Rooms to Chase 1 Million Visitors by 2030
The destination has a real demand story. The question is whether the room pipeline can keep pace.
Airbnb Has Been Trying to Expand Beyond Rentals for 10 Years. Here’s How
Brian Chesky has said homes are still the heart and soul of Airbnb, but the ambition to go broader dates back to the company's early days.
Middle East War Hit Cruise Bookings, But Carnival Says They’ve ‘Turned a Corner’
Record second-quarter results weren't enough to keep Carnival from trimming its growth outlook — the Middle East war lasted longer than the company expected.
For Skift Research Subscribers
Visitor Acquisition or Retention? Choosing Your Destination’s Growth Strategy
Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.
For Skift Research Subscribers
Visits or Value: Which Is Your North Star?
Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.
For Skift Research Subscribers
Deciding on a Re-Engagement Strategy: Product-Focused or Traveler-Focused?
Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?
For Daily Lodging Report Subscribers
IHG to Expand Premium Brands Across Thailand
IHG is growing voco and Crowne Plaza in Thailand and plans to introduce Ruby and Noted Collection. Plus, more hotel deal and development news from APAC.