Skift Take

As tour operators become more nimble with their use of mobile technology, they'll be able to strengthen their appeal to consumers who are looking to purchase tours and activities on demand.


Editor’s Note: This is a series of video interviews from the Skift Take Studio, presented by Mastercard, that were filmed at this year’s Skift Global Forum.

During the 2016 Skift Global Forum, we had the pleasure of speaking with a host of the travel industry’s top leaders from across every sector.

And after first speaking to them on stage in front of the 1,000+ audience, we took another few minutes with them to ask follow up questions and get more insight in our backstage Skift Take Studio.

Peek CEO Ruzwana Bashir, who had just been interviewed on stage by Skift founder and CEO Rafat Ali, sat down solo in the studio to talk about connecting people to experiences using mobile, empowering tour operators through their mobile phones, how consumers are pushing forward the on-demand travel economy, and how shifting consumer expectations are changing the travel industry.

This series is presented by Mastercard


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Tags: mobile, peek, skift global forum, sts2016, tours

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