Skift Take

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

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A picture is worth a thousand words, but if you ask Andy Wang, the CEO of 500px, it also has the power to make or break your brand.

During this year’s Skift Global Forum 2016 in New York City, Yang spoke about the importance photos and visuals can have on consumer engagement within the travel industry. In an era of personalization, Yang believes brands have yet to view visual intelligence in the same way.

According to Yang, embracing minor optimized changes, such as using birds-eye view photos and images with people in them, can yield surprising results.

Watch the complete discussion below.



At this year’s Skift Global Forum in New York City, travel leaders from around the world gathered for two days of inspiration, information, and conversation for panels such as this as well as solo TED-like talks on the future of travel.

Visit our Skift Global Forum site for more details about 2017 events, including our London event in April of 2017.

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Tags: destination marketing, sgf2016, skift global forum, visual content marketing, visual marketing

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