What to Know Now
The road to implementing Basic Economy fares in the United States got a little bit longer this week with news that American and United are behind on their scheduled rollout. Originally, the airlines planned to have basic economy fares — which strip away passenger perks to better compete with low cost carriers — integrated by the end of this year. Both, however, have now pushed those plans back to 2017.
According to Skift’s Brian Sumers, much of the delay centers around the logistical and programmatic challenges with integrating complicated fare structures, but it’s also possible that the carriers are taking a bit of extra time to scrutinize the way they do business. Just last week, the White House released guidelines for how it expects airlines to sell tickets, and the fallout from that campaign may dramatically change how carriers market their fares.
Regardless of the delay, passengers will now be able to enjoy a few more months of basic-economy-free travel where all passengers in economy are treated (mostly) equal.
SOCIAL QUOTE OF THE DAY
.@AmericanAir is “on track” to launch its basic economy fare, plans to do so in January to avoid holiday peak, says pres Isom
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Can be sent to gm[at]skift[dot]com or to @grantkmartin