Articles tagged “rebranding”

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Cameron Sperance, Skift

Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.

2 months ago

Hong Kong Sees Crisis as Its Path to Overdue Reinvention of Tourism

Hong Kong Sees Crisis as Its Path to Overdue Reinvention of Tourism

Raini Hamdi, Skift

Efforts to diversify markets, build new products, and raise service levels have been too slow. Hong Kong's tourism authorities finally see the light in these dark times.

3 months ago

Trump SoHo Hotel Drove a Sales Boom by Changing Its Name

Trump SoHo Hotel Drove a Sales Boom by Changing Its Name

Nikki Ekstein, Bloomberg

Business turned around last year after Trump SoHo changed its name to The Dominick. The story shows the power of rebranding in a contentious age.

1 year ago

American Airlines Pushes for Logo to Receive Copyright Protection

American Airlines Pushes for Logo to Receive Copyright Protection

Tom Korosec, Bloomberg

American Airlines may get another shot at copyright protection for its new logo — an understandable desire, given how much work goes into a redesign.

2 years ago

Taj Hotels Bucks the Expansion Trend and Shrinks From Three Brands to Just One

Taj Hotels Bucks the Expansion Trend and Shrinks From Three Brands to Just One

Deanna Ting, Skift

Taj isn't afraid to do things differently, whether teaming up with a competitor on an innovative loyalty program strategy, or deciding to whittle down its number of brands to just one. It's certainly a hotel company worth keeping an eye on going forward thanks to its contrarian approaches.

3 years ago

Interview: How Marriott Will Position Its 30 Hotel Brands

Interview: How Marriott Will Position Its 30 Hotel Brands

Deanna Ting, Skift

We're still sticking with our takes on which Marriott and Starwood brands will ultimately stay and which ones will ultimately go, but if you want to know what Marriott has in store for all 30 brands, as well as some other still-under-wraps initiatives it plans to launch, read on.

4 years ago

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon

Jason Clampet, Skift

We've always thought that yellow and black should be associated with trusted brands that ooze quality.

6 years ago