Starwood and Marriott Finally Merge — Skift Business Traveler
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Skift Take
What to Know Now
The drama is finally over: Marriott and Starwood made the merger official on Friday after the Chinese finally signed off on the deal.
Surprisingly, the first order of business was to link loyalty programs, opening the floodgates to an enormous spectrum of hotel redemptions and partner benefits that millions of Marriott Rewards and Starwood Preferred Guest members respectively didn't have before this Friday.
Already, some are gaming the system. After initial program links and experiments went well, some bloggers are pointing out the wealth of partner redemption options between the two operators -- and points junkies are having a blast.
In the meantime, the full loyalty programs wont link until 2018, so elite status and award nights will still have to be earned separately. Either way, between now and then there should be plenty of benefits to go around.
Social Quote of the Day
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