Interview: Jetstar CEO on Running the World’s Most Unique Low-Cost Carrier
Photo Credit: Jetstar Group CEO Jayne Hrdlicka speaks at a 2014 event celebrating the delivery of her company's 100th aircraft. Hrdlicka runs a network of five low cost airlines in Asia, Australia and New Zealand. Jetstar Group
Skift Take
What Jetstar Group has done is nearly impossible. It has taken five different airlines in five countries, most with different investors, and operating them as one brand. So far, it's worked out pretty well.
Future of Passenger Experience
To better understand the challenges facing airlines in an age of fluctuating oil prices, rapid growth, and changing passenger expectations, our Future of Passenger Experience series will allow leaders in the industry to explain their best practices and insights.To its customers in Australia, New Zealand, Singapore, Japan, and Vietnam, the low-cost airline airline called Jetstar is a model of simplicity.
Like most discount carriers, Jetstar's aircraft have relatively spartan cabins and limited legroom. And while fares are cheap, customers pay extra money for just about everything from bags to food.
But in its corporate structure, Jetstar is far from simple. The company that runs the airlines — Jetstar Group — is headquartered in Australia and is a wholly-owned subsidiary of Qantas.
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But the airlines that operate as Jetstar are all slightly different. In Australia and New Zealand, the carrier known as Jetstar Airways is fully owed by Qantas. In Singapore, however, Jetstar Asia Airways is 51 percent owned by a local investor, with Qantas owning the rest. In Vietnam, Vietnam Airlin
