Sojern Partner Content

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Hotels

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data

In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

Sojern + Skift | 1 year ago

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data
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Hotels

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

Sojern + Skift | 2 years ago

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing
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Hotels

New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape

While the hotel industry is increasingly optimistic about travel’s rebound, significant hurdles remain. This report provides a comprehensive look at the challenges, opportunities, and immediate next steps hoteliers can take to increase sales through digital marketing.

Sojern + Skift | 2 years ago
New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape
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Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Sojern + Skift | 3 years ago

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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Online Travel

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Sojern + Skift | 3 years ago
New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Sojern + Skift | 4 years ago

Skift Trend Report: Co-Op Marketing for Destinations
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SkiftX

Skift Trend Report: Co-Op Marketing For Destinations

In the following report, Skift and Sojern examine how Covid-19 has impacted destination promotion and co-op marketing in 2020. Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, the report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid.

Sojern + Skift | 4 years ago
Skift Trend Report: Co-Op Marketing For Destinations
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Online Travel

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Sojern + Skift | 5 years ago

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

The past decade has been a period of dynamic change for digital advertising in the travel industry. Consumers have adopted smartphones at a rapid pace, putting mobile and cross-device campaigns at the center of industry ad strategies. Meanwhile a growing trend toward automation and algorithm- driven techniques like programmatic advertising is remaking the entire process…

Sojern + Skift | 5 years ago
Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality