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Hotels

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data

In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

Sojern + Skift | 8 months ago

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data
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Hotels

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

Sojern + Skift | 2 years ago

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing
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Hotels

New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape

Many well-intentioned hospitality executives thought they’d spend the pandemic revamping strategies, innovating, and cleaning up systems and processes. Now, as travel returns and they scramble to launch new marketing campaigns, they’re returning to what they know and finding the same old tactics no longer work. Covid-19 changed the way people travel, and hotel marketing strategies…

Sojern + Skift | 2 years ago
New Report: 6 Ways to Maximize Hotel Revenue in an Evolving Data Landscape
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Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Sojern + Skift | 2 years ago

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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Online Travel

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

To say that the travel industry was hit hard by the onset of the global pandemic in 2020 is an understatement. Consumer demand all but disappeared as people around the world sheltered at home and borders were shut down. At the same time, the world transitioned most facets of life into the digital realm so…

Sojern + Skift | 2 years ago
New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Sojern + Skift | 3 years ago

Skift Trend Report: Co-Op Marketing for Destinations
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SkiftX

Skift Trend Report: Co-Op Marketing For Destinations

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off from a critical source of funding used to drive future promotion and help local communities recover. Even worse, this situation has disrupted the historic…

Sojern + Skift | 3 years ago
Skift Trend Report: Co-Op Marketing For Destinations
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Online Travel

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Sojern + Skift | 4 years ago

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

The past decade has been a period of dynamic change for digital advertising in the travel industry. Consumers have adopted smartphones at a rapid pace, putting mobile and cross-device campaigns at the center of industry ad strategies. Meanwhile a growing trend toward automation and algorithm- driven techniques like programmatic advertising is remaking the entire process…

Sojern + Skift | 4 years ago
Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality