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Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Skift Trend Report: Co-Op Marketing for Destinations
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Online Travel

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Skift Megatrends Webinar: Everything Is Converging in Hospitality
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Online Travel

Personalization in Travel Marketing: Moving Beyond the Buzzword

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

Personalization in Travel Marketing: Moving Beyond the Buzzword
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Hotels

How Hotels Can Drive Revenue by Rethinking the Hotel Package

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

How Hotels Can Drive Revenue by Rethinking the Hotel Package
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Hotels

Mastering Mobile Bookings: 4 Do’s and Don’ts for Hotels

Mobile is predicted to overtake desktop for online travel bookings; below are four tips for hotels to stay current in the ever-changing, mobile-first, booking environment.

Mastering Mobile Bookings: 4 Do’s and Don’ts for Hotels
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Online Travel

The Rise of the Last-Minute Booker

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

The Rise of the Last-Minute Booker
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Online Travel

Free Report: The State of Hotel Search and Bookings

Consumers are spending more time looking for hotels than for flights. Download Sojern's free report to learn more about the timing issues that are unique to hoteliers.

Free Report: The State of Hotel Search and Bookings