How to Leverage the Potential of Remarketing

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. Are you under the impression that after having visited a website, say TripAdvisor or Booking.com for example, all of a sudden their ads appear all over the place as you browse other sites or scroll through your Facebook newsfeed? No, it’s not your imagination! You are targeted as part of a remarketing campaign! Some people find this form of advertising somewhat controversial, if not intrusive. It is nevertheless a powerful and effective tool that is being used more and more. Others believe that since they’ll be exposed to advertising, it may as well be relevant advertising, with topics that interest them. Let’s explore how remarketing work