How To Craft Your First AdWords Campaign

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. As a manager or owner of a business in the tourism industry, you are well aware that each dollar you invest in advertising must generate ROI in order to ensure your company’s growth. Although traditional advertising still applies to different market sectors, digital ads are often more cost-effective and the most efficient way to quickly reach your customers. Whether you operate a restaurant, bed and breakfast or any tourist attraction, you ought to consider online advertising. When it comes to online marketing options, the first one that springs to mind is the ever-popular Google AdWords. In fact, one visit out of three on a website that is well-