How To Set Up Your First Google Analytics Dashboard

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. It is estimated that 87% of all travel-related search begins online, and we all know how dominant Google is in this area. In fact, Google owns anywhere between 65-90% of the online search market, depending where you live in the world, leaving Bing and Yahoo far behind on the global scene. So assuming you have a website in place, there is no reason why any travel brand would not use Google Analytics. It’s a free tool, and it gives access to endless and useful data providing business intelligence for your organization. Beyond data, you should also link your Google Analytics account to a Google AdWords account as well, so that your search engine mar