travelodge - Skift

Tours and Hotels Look for Innovative Ways to Cater to Luxury and Budget Road Trippers

Sarah Enelow-Snyder, Skift

While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.

2 years ago

Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

Deanna Ting, Skift

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

4 years ago

UK Budget Chain Travelodge to Spend $16.5 Million on Brand Relaunch

Nathalie Thomas, The Daily Telegraph

Travelodge had been well-liked by consumers, but ran smack into the bad decisions its owners had made at the height of the global financial crisis.

6 years ago

The UK’s Biggest Budget Hotel Chain Just Had Another Terrible Year

Nathalie Thomas, The Daily Telegraph

Travelodge's problems stem not from a lack of demand or a dislike of its services, but some wacky financial moves that began before the financial collapse and have yet to gain the proper footing again.

6 years ago

Let’s get tourism higher on the national agenda, UK hotel CEO implores

The Daily Telegraph

For UK to capitalize on its tourism industry post-Olympics, it needs to reappoint a minister of tourism, and formalize some of the functions in an organizd way rather than the stop-gap approach they have now.

7 years ago

Travelodge getting back on its feet after successful, short bankruptcy period

Patricia Kuo, Bloomberg

Travelodge has spent the last few years building audience loyalty despite the loss of revenue. Now the chain needs to deliver.