Cruising’s Top Execs on Moving Beyond the Megaships
Photo Credit: A rendering of MSC Cruises' new Sir Bani Yas private island in Abu Dhabi. MSC Cruises
Skift Take
Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.
For the last few years, there's been what amounts to an arms race among the world's biggest cruise lines to unveil enormous ships with a wide variety of technological advances.
But with each major line having rolled out new vessels, the focus is once again on what happens off the ship on shore excursions and during port calls at private islands.
With MSC Cruises announcing this week that it will open a private island in Abu Dhabi this year, replete with access to a nature preserve and villas along the shore, a new rush is on
