Norwegian Cruise Is Trying to Luxe Up Its Mass-Market Line
Hannah Sampson, Skift
Norwegian Cruise Line Holdings keeps trying new ways to get higher-spending passengers on board. Quarterly results show the efforts are working so far.
5 months ago
Hannah Sampson, Skift
Norwegian Cruise Line Holdings keeps trying new ways to get higher-spending passengers on board. Quarterly results show the efforts are working so far.
5 months ago
Hannah Sampson , Skift
Cruise lines keep loading their ships with things for passengers to buy — Starbucks latte and a game of laser tag, anyone? With consumers feeling confident, no one seems to mind spending money on extras. But if the economy takes a turn for the worse, will that change?
8 months ago
Hannah Sampson, Skift
Norwegian Cruise Line made a significant investment in China when it built a ship specifically for that market. But as executives like to say, ships are easy to move when necessary, and clearly Norwegian sees a brighter future in the U.S.
8 months ago
Hannah Sampson, Skift
Cruise lines are confident that people will fill the ships they order, and shipbuilding yards are packed with business for years to come. Will Wall Street shake off its worries that demand won't keep up?
9 months ago
Christopher Palmeri, Bloomberg
Cruise lines have been adding bells and whistles — some included in the price, some not — for years now. Executives have a good sense of what passengers are willing to pay extra for, and we expect to see a continued push to generate more onboard revenue.
10 months ago
Hannah Sampson, Skift
Like other cruise operators, Norwegian Cruise Line Holdings is seeing strong business for 2018 and even 2019. Two words — hurricane season — could interfere, but with so many bookings already made, even a stormy summer shouldn't ruin the year.
11 months ago
Hannah Sampson, Skift
China has been full of ups and downs as the cruise industry has grown its presence in the market. Identifying the cause of the downs — and taking steps to manage the factors that can be controlled — should help operators find stability.
12 months ago
Hannah Sampson , Skift
Virgin Voyages is emphatic about being a different kind of cruise player while planning to sail from the world's busiest cruise port to the most popular destination. The difference will be in the details, and we're still waiting for most of those.
1 year ago
Beth J. Harpaz, Associated Press
Most of the world's largest cruise lines have new tonnage to show off this year. To fill those ships, the industry needs to convince land-loving travelers to consider the sea instead.
1 year ago
Laura Powell, Skift
Will a traveler who only expects the finest ever decide to board a mass-market cruise ship? Well, the marketplace has spoken and it says, “Maybe, but only under certain conditions.”
1 year ago
Hannah Sampson, Skift
An international dispute that forced itinerary changes for China-based cruises threw operators for a loop, but demand seems fundamentally intact. If tensions ease and South Korea reopens, will pricing return to high levels or have lower fares become the new normal?
2 years ago
Hannah Sampson, Skift
Cruise companies are finally seeing the booking behavior they desired as more passengers reserve their places earlier. But observers wonder if selling inventory too far in advance means cruise lines are leaving money on the table.
2 years ago