Uber has been such an innovator in this space that it must be seen as a slap in the face, especially from the manufacturer of the phone it hands out to all drivers. But this is a fight with huge ramifications, not small slights.
Apple Inc said on Thursday it has invested $1 billion in Chinese ride-hailing service Didi Chuxing, a move that Apple Chief Executive Tim Cook said would help the company better understand the critical Chinese market.
The investment comes as Apple is trying to reinvigorate sales in China, its second-largest market. Apple recently has come under pressure from Chinese regulators, with its online book and film services shut down last month, and Cook is traveling to the country this month.
The investment gives Apple, which has hired dozens of automotive experts over the past year, a sizeable stake in Uber Technologies Inc’s chief rival in China. Cook said in an interview that he sees opportunities for Apple and Didi Chuxing to collaborate in the future.
“We are making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market,” he said. “Of course, we believe it will deliver a strong return for our invested capital over time as well.”
Didi Chuxing, formerly known as Didi Kuaidi, said in a statement that the funding from Apple was the single largest investment it has ever received. The company, which previously raised several billion dollars, dominates the ride-sharing market in China. The company said it completes more than 11 million rides a day, with more than 87 percent of the market for private car-hailing in China.
Investors are eagerly watching to see whether Apple will enter the automotive business. Apple has hired a wide range of automotive experts, and the company is exploring building a self-driving car, sources have told Reuters.
Cook said Apple remains focused on the in-car experience with its CarPlay system that links smartphones to vehicle infotainment systems.
“That is what we do today in the car business, so we will have to see what the future holds,” he said.
Although Apple’s sales in China have slumped amid slowing economic growth there, Cook stressed he remains confident in the market.
The deal “reflects our excitement about their growing business … and also our continued confidence in the long term in China’s economy,” Cook said.
(Reporting by Julia Love; Editing by Leslie Adler)
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Photo credit: A taxi driver is reflected in a side mirror as he uses the Didi Chuxing car-hailing application in Beijing, China. Jason Lee / Reuters