WHAT TO KNOW NOW
Virgin America has never been a favorite for hardcore business travelers because of its basic loyalty program, limited route network and lackluster transcontinental first-class product (read: no lie flat seats). But with a few changes they made on Wednesday, the top half of the problem sandwich may be getting tastier.
Starting this month, Elevate elite members are permanently getting boosted point bonuses on each flight — 100 percent more for Silver members and 40 percent more for Gold. Frequent flyers are still tied to Virgin America’s revenue-based program which doles out points based on how much your ticket costs, but with many carriers moving in that direction, Elevate shekels may no longer feel as cheap as they used to.
Still not sure if you’re up for it? The airline also expanded its status match offer (currently for American, Delta, United and Southwest) to include members of JetBlue’s TrueBlue program. If it’s free, it’s worth at least signing up.
SOCIAL QUOTE OF THE DAY
#A350 Inviting Public To Help Name A350?
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Can be sent to gm[at]skift[dot]com or to @grantkmartin