JetBlue Makes Big Moves After Failed Virgin America Acqusition — Skift Business Traveler

What to Know Now

In the wake of losing the bidding war for Virgin America, JetBlue is out this week with some strong moves to capture marketshare.

Setting its sights directly on Virgin America and Alaska, the airline first launced a promotion aimed at disenfranchised customers of the merging carriers, promising to give 500 tickets away to new passengers. Shortly after that, it announced a massive expansion of the Mint program, the business class product oft raved about by business travelers.

Given the slow degradation of legacy carriers’ loyalty programs and the upcoming turmoil at Alaska and Virgin America, it’s a good move by JetBlue to expand their customer base. Now who’s taking the bait?

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Airlines

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Airports

Brussels Bombing Prompts Inclusion of More Security Measures in Aviation Bill: Democrats said Tuesday they will push proposals to boost security at airports, train stations and other transportation hubs in response to attacks by the Islamic State in Brussels and elsewhere. Read more at Skift

Environmental Groups Sue the EPA for Not Enforcing Limits on Aircraft Pollution: A coalition of environmental groups sued federal regulators on April 12 over long-sought pollution standards for airliners and cargo planes. Read more at Skift

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Tech

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Hotels

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Your Turn

David Lytle, the former head digital muckity muck over at Frommers.com has been secretly blogging over at MapHappy for the last month. Follow his work here.

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