JetBlue may soon have the cool airline category in the U.S. all to itself.
What to Know Now
In the wake of losing the bidding war for Virgin America, JetBlue is out this week with some strong moves to capture marketshare.
Setting its sights directly on Virgin America and Alaska, the airline first launced a promotion aimed at disenfranchised customers of the merging carriers, promising to give 500 tickets away to new passengers. Shortly after that, it announced a massive expansion of the Mint program, the business class product oft raved about by business travelers.
Given the slow degradation of legacy carriers’ loyalty programs and the upcoming turmoil at Alaska and Virgin America, it’s a good move by JetBlue to expand their customer base. Now who’s taking the bait?
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Photo credit: JetBlue's Mint class is being strategically deployed to position it as the better choice for transcontinental travel. JetBlue