Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
As demand has increased, the Arctic has expanded its visitor infrastructure. It just needs to ensure that it has the personnel to preserve the experiential part of it.
Even though Kinnevik is Europe's largest publicly listed startup investor, it has only recently begun to take stakes in travel startups. What it looks for in companies tells a broader story of how investors generally view the sector.
Buying Germany's Comtravo last month also meant taking on that agency's own ongoing acquisitions, including plans to buy Sweden's Resia. That deal's now gone through, and TripActions gains a shortcut to Scandinavia.
Given that Thomas Cook released a statement about the potential sale, this looks pretty serious. But it begs the question: Just what will Thomas Cook have left if and when it sells its airlines and Nordics divisions?