The best conferences today combine live and virtual event platforms to leverage the collective knowledge of the community in an effort to drive brand reach globally.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
The Future of Meetings + Events
TED and its network of grassroots TEDx events are successful in their ability to drive brand engagement and global reach because the conference platform has developed a highly effective content and community strategy.
The goal for many conference planners is to crowdsource the collective intelligence of the community to co-create event programming. TED has managed to inspire thousands of communities in 170 countries to create content that it uses in its own distribution channels to support its signature annual event.
“TEDx’s mission is to provide communities the structure, identity, and guidance to organize events that connect people, spread ideas, and inspire positive impact at the local level,” says Jay Herratti, deputy director of TEDx. “Our work here is to discover and spread the best ideas that bubble up from TEDx communities around the globe.“
Read our top story this week about how the best conferences combine live programming and digital technology to build community around community-supplied content.
— Greg Oates, Senior Editor
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Next-Generation Event UX
TEDx Illustrates How Conferences Are Shifting From Event to Media Platforms: TED and TEDx are redefining conference design by marrying the signature live physical event with a grassroots, co-branded virtual network supplying video content from communities based in every corner of the earth. Read more at Skift
Continuing the Conversation 3.0: The State of The Events Industry: A podcast with Michael Dominguez, senior VP, global hotel sales, MGM Resorts, discusses how the economic environment and hotel structure continue to change at a rapid pace, and why it’s important for meeting planners to embrace technology. Read more at The Modern Event
Preparing for Generation Z: What Marketers Should Know — Now: New Freeman report describes these plucky Gen Z’ers as “crowdsourcing natives” interested in going way beyond their friends, family and colleagues to create global networks for professional and personal development. Read more at Freeman XP
The Evolution of Event Technology: Over the last decade, new tools and online platforms have changed the way the meetings and events industry plans business gatherings, and how attendees experience them. Read more at BizBash
Hospitality & Tourism
MGM Resorts Launches New $100 Million Park on the Las Vegas Strip: Bringing the local desert environment into the Strip is a smart evolution for the MGM Resorts’ user experience because it creates a unique new social environment for the city. Read more at Skift
London & Partners Report: The Capital of Cutting Edge: This new report explores how London is leveraging its intellectual capital to attract international business events in the technology, financial, creative, and life sciences sectors. Read more at London & Partners
The Skift Meetings Innovation Report is curated by Skift senior editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.
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Photo credit: Over 18,000 speakers presented TEDx Talks in 170 countries last year. TED