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Ohio officials are launching an advertising campaign aimed at attracting visitors to the state’s tourist destinations.

The campaign that begins Monday includes a 30-second TV spot, along with print and digital advertising featuring the new “Ohio. Find It Here.” brand.

The television ad is expected to air in the Cincinnati, Cleveland, Columbus, Dayton, Lima, Toledo and Youngstown markets. It’ll also run in Detroit and Pittsburgh.

Tourism Director Mary Cusick says the TV ads primarily target Ohioans because most of the state’s 200 million visits come from travelers inside Ohio.

She says the campaign is expected to cost between $6 million and $8 million for the year. The effort aims to boost the number visits and build awareness about Ohio’s attractions.

The tourism industry generated $40 billion in sales in 2014.

Tags: ohio, tourism
Photo Credit: A print component to Ohio's latest destination branding campaign. TourismOhio