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The Great Snackening continues. It looks like American has been experimenting with a new strategy to proactively bring snacks directly to the gate during a delay of more than two hours. The program, which is currently only being tested in JFK, brings chips, fruits and cookies directly to gates during delays over two hours, whether the holdup is from weather, air traffic control, or mechanical issues.
American’s new airport-snack experiment comes at a time of significant catering overhaul (that is, The Great Snackening) across the entire airline industry. Earlier this month, American announced plans to bring snacks back to the economy cabin while United launched its own snack campaign for the main cabin late last year. Both of those overhauls came after significant upgrades to the airport lobby catering experience.
Whether this pittance is enough to make up for a decade of ancillary fees and constantly shrinking legroom is another question, but for now consumer sentiment remains curiously high. A little salt can go a long, long way.
Social Quote of the Day
@AmericanAir lovely hospitality for pax on delayed flight 3. Only 2h delay but you still put out snacks. Well done!
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